The 7 Golden Rules for Perfect Marketing Prompts with ChatGPT-5 (for Realtors)

ChatGPT-5 is a powerful tool for realtors—but only if you know how to talk to it. A vague prompt like “write me a property ad” will result in generic text. But a carefully designed prompt can generate a professional, SEO-ready listing, a compelling ad, or even a complete sales funnel. To unlock this potential, follow the 7 golden rules of prompt creation.

1) Define the End Product

Every great output starts with clarity. ChatGPT needs to know exactly what format you expect—otherwise, it will guess. Specify the medium (Facebook ad, LinkedIn post, property listing, newsletter, blog article, video script). This sets the structure, tone, and length right from the start.

• Weak prompt: “Write about an apartment in Alanya.”
• Strong prompt: “Write a 150-word Facebook ad for a sea-view apartment in Alanya, with a catchy headline, body text, and a clear call-to-action button label.”

2) State the Goal Clearly

AI can generate endless text, but if you don’t define the goal, it won’t know what success looks like. Are you trying to get more clicks? Build trust? Generate valuation requests? Increase bookings? The goal shapes word choice, CTA style, and overall message.

• Realtor example: “Goal: encourage homeowners in Kleopatra Beach to request a free property valuation.”
• Marketing twist: If the goal is trust-building, the output should include social proof and testimonials. If the goal is lead capture, the output should highlight urgency and CTAs.

3) Set the Perspective & Role

AI can take on roles. By telling ChatGPT who it should “be,” you shape the vocabulary, style, and expertise. Want a professional, serious tone? Ask it to write as a “Luxury Real Estate Copywriter.” Need storytelling? Tell it to act as a “Narrative Marketing Coach.”

• Realtor example: “Act as a high-end real estate consultant writing for German-speaking second-home buyers.”
• Effect: The output instantly feels more tailored, credible, and aligned with your audience’s expectations.

4) Choose Tone & Style

The same property can sound luxurious, warm, exclusive, or casual depending on tone. Without guidance, AI may mix styles. By locking in tone (professional, emotional, inspiring, trustworthy), you ensure brand consistency across all marketing channels.

• Example tone options: • Premium & exclusive (“Live where elegance meets the sea.”) • Warm & trustworthy (“A home that welcomes you every day with sunshine.”) • Energetic & persuasive (“Don’t miss this investment opportunity—limited units left!”)

5) Describe the Audience

Knowing your audience is critical. The more specific you are, the more relevant the content. Define demographics (age, language, nationality), psychographics (lifestyle, motivations), and purchase stage (buyer vs. seller, investor vs. homeowner).

• Weak prompt: “Write a property listing.”
• Strong prompt: “Audience: German-speaking investors, aged 40–55, searching for holiday apartments between €200,000–€350,000 in Antalya. They value security, ROI, and proximity to the beach.”

6) Add Context & Specifics

Generic inputs create generic outputs. By giving ChatGPT rich context, you make it sound like an insider who knows the property and the market. Include location, size, price, unique selling points, amenities, and even emotional details (sunset view, walking distance to the beach).

• Example prompt: “2BR, 95 m², south-facing balcony, 150 m from beach, renovated in 2023, energy rating B, pool and gym included, price €275,000. Highlight investment potential and lifestyle benefits.”

7) Specify Format & Extras

The final rule: don’t just say “write.” Give instructions for structure and extras. Ask for bullet points, CTAs, SEO keywords, hashtags, or multiple variants. This ensures you get ready-to-publish content instead of a draft that needs reworking.

• Example: “Provide 3 variants, max 100 words each, each with a headline, body, and CTA. Include at least 2 emojis and 5 SEO hashtags.”

Putting It All Together: A Full Prompt Example

“End product: Facebook ad. Goal: book valuation calls. Role: Act as a real-estate conversion copywriter. Tone: professional, trustworthy, slightly exclusive. Audience: homeowners in Alanya (German-speaking), 40+, planning to sell within 3–12 months. Context: Free ‘Makler2033’ valuation call, includes mini market briefing; USP: local expertise + AI-powered pricing insights; limited slots weekly.

Format: 2 ad variants, max 80 words each, headline + body + CTA button label; include 2 bullet benefits.”

This single prompt will result in targeted, persuasive, and brand-consistent content that works across social media and landing pages.

📅 Weekly Seminar Schedule

These interactive seminars take place every Wednesday at 10:00 AM (DE Time), where you can continue to learn about ChatGPT and other AI tools. Each week, we’ll focus on a new topic.

Zoom Link to Join:

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These seminars are packed with valuable insights for realtors and entrepreneurs. Join us every week for a fresh topic.

🌟 What’s Coming in the Following Weeks?

Every Wednesday, we will cover a new topic. Stay tuned and continue to learn about how AI, digital marketing, and the real estate industry are evolving.

🌞 Sunny greetings from Alanya,
Jürgen Lindemann

🌐 Visit us at: www.GLOIM.com

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