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GLOIM | March 17, 2025
The real estate industry is highly competitive. Realtors are constantly under pressure to acquire new clients and increase their sales. However, many overlook a significant opportunity: add-on services. Realtors who expand their offerings and provide additional services can significantly increase their revenue and stand out from the competition.
Add-on services are products or services that realtors offer in addition to their core business. The advantage? They bring in additional income, strengthen customer loyalty, and make the business model more resilient to market fluctuations. Especially in times when property sales slow down, alternative sources of income become incredibly valuable.
Financing Advice and Insurance
Many buyers need financing. Realtors can network with banks and financial service providers to offer financing mediation. Online mortgage calculators on their own websites or personal consultations are effective ways to earn commissions. Additionally, providing insurance mediation, such as homeowners’ insurance or rental loss insurance, can also be a lucrative add-on service.
Home Staging and Renovation Services
Visually appealing properties sell faster and at better prices. Realtors who offer home staging as a service or partner with staging professionals can earn extra income. Renovation services such as painting, flooring installation, or minor repairs are also popular add-on services.
Property Management and Rentals
Long-term income can be generated by managing rental properties. Realtors can offer tenant search, lease agreements, and full property management services. A full-service offering for landlords, including utility billing and maintenance management, can provide a steady income stream.
Energy Consulting and Smart Home Solutions
With the increasing importance of energy efficiency, many buyers are interested in sustainable solutions. Realtors can offer consulting services for solar panels, heat pumps, and energy efficiency measures, or connect clients with relevant experts. Smart home solutions, such as smart thermostats or security systems, are also an interesting add-on business.
Moving Services and Furniture Procurement
Moving can often be stressful. Realtors who have a network of moving companies and refer them to clients can earn commissions. Partnering with furniture stores or interior design experts offering new furniture or custom kitchens is also a clever add-on.
Digital Services: Virtual Tours and Property Valuations
Digitalization is transforming the industry. Realtors can offer paid virtual tours or detailed online property valuations. Exclusive property exposés with high-quality visualizations or drone footage also provide additional value for sellers.
The key to success lies in targeted marketing. Realtors should prominently feature their add-on services on their website, promote them via social media, and integrate them into email marketing campaigns. It is also advisable to incorporate them into sales or consultation meetings. For example, a realtor can directly offer a suitable financing option or a smart home consultation to a potential buyer.
Add-on services are a true revenue booster for realtors. They not only offer financial benefits but also enhance customer loyalty and strengthen market position. By strategically positioning themselves and offering the right add-on services, realtors can successfully differentiate themselves from the competition in the industry.
Additionally, on Wednesday, we will have a special bonus deal!
These interactive seminars take place every Wednesday at 10:00 AM (DE Time), where you can continue to learn about ChatGPT and other AI tools. Each week, we’ll focus on a new topic.
Zoom Link to Join:
🔗 Zoom Link: Click here to join
These seminars are packed with valuable insights for realtors and entrepreneurs. Join us every week for a fresh topic.
Every Wednesday, we will cover a new topic. Stay tuned and continue to learn about how AI, digital marketing, and the real estate industry are evolving.
Stay tuned and get more insights each week!
🌞 Sunny greetings from Alanya,
Jürgen Lindemann
🌐 Visit us at: www.GLOIM.com
If you would like to learn more about the Realtors 2033 seminar and the use of ChatGPT in the real estate sector, please fill out the form below to request the relevant document. We will send you the necessary information as soon as possible.
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Step into a new era in the real estate sector. Increase your sales by using artificial intelligence with Gloim!